alt Hacker NewsPentium marketing was next level. You could buy plushies of Intel workers in bunny suits. The first IMAX movie I went to was called "The Journey Inside", and it was basically a big ad for the Pentium.
I always wondered if some of that was to offset the negative publicity from the FDIV bug in the early Pentiums.
I have a bunny suit plushie on my shelf to this day. The other Pentium marketing blitz I remember was in the 1998 Lost in Space which had a TV ad for a Pentium XXI or something. Also notable was the Silicon Graphics branding in that movie. Which I have always found amusing since SGI didn't have any consumer products and even for businesses the prices were "Call Us" which has always meant eye watering expensive.