alt Hacker NewsI don't know if the Starbucks example is quite the same as the band example. If anything, their focus on iced desserts shows that they know exactly what their audience wants and is paying for.
When I think about the band shirts, I think about this time an indie game dev youtuber did a full breakdown of their different revenue streams. They were a "full time indie gamedev", but the overwhelming majority of their income came from gamedev Udemy courses.
So really, they were an online course seller that used their gamedev youtube content to convince people to buy the courses.
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That's implying your identity is what makes you money. It doesn't have to be.
> They were a "full time indie gamedev", but the overwhelming majority of their income came from gamedev Udemy courses.
Obligatory "in a gold rush, sell shovels" ;)
to add to this, the iced dessert drinks are still caffeinated, so they still fill the purported role of a Starbucks.
The reality is that Starbucks is the world's biggest unregulated bank, with their claws in the real estate industry. Who got that way by selling the experience of hanging out in a convenient coffee shop.
Their business has run into trouble a couple of times because MBA types in the company lost sight of this, then focused on trying to sell drinks efficiently. Thereby diluting the brand and business.
If you've got 22 minutes, https://www.youtube.com/watch?v=Ym7YwFq8ZuM is a very informative walkthrough of the history and the business by the always funny youtuber, The Fat Electician. Highly recommended.