First, I have to make a major correction: the cost I was thinking of is over $50k/month, not year, so over $600k/year. But it was still considered a big issue when it was at $300k, which wasn’t that long ago.

The reason it matters is (1) because it’s directly relevant to profitability projections, i.e. cost per customer, and (2) because management looks at those numbers and sees potential headcount.