YouTube has A/B testing features that allow videos to have multiple titles and/or thumbnails.

For me it is "Decoding Escher's most mind-bending piece"

> How (and why) to take a logarithm of an image

I watched it a few days ago and this descriptive title was part of the reason I clicked. I generally trust 3B1B anyway but normally a title like "This picture broke my brain" would put me off.

i see "Decoding Escher's most mind-bending piece".

fascinating, and absurdly confusing, that there are multiple titles.