logoalt Hacker News

hidrotoyesterday at 3:44 PM1 replyview on HN

It has been that way for a while now. I see Veritasium video titles and thumbnails change quite often, it can be quite annoying as it sometimes gives the appearance of it being a whole new video.

A/B testing a title feels wrong to me, its almost as bad as A/B testing a UUID. Just pick a title and stick to it unless you need to fix a factual error.


Replies

zacmpsyesterday at 3:49 PM

Titles and thumbnails have a huge impact on video performance, and when it's your main income it seems reasonable to try to marginalise the impact.

show 1 reply