What would be great is if the EU makes some kind of regulation (it worked for usb-c?) about some kind of interoperable streaming platform pricing that forces a kind of standardization across platforms and allows at least a little bit of customization.

Let me opt into or out of ads, and let me "switch channels" across multiple different streaming services on a standardized interface with predictable pricing. Is that so crazy?

The issue is the Netflix doesn't really have that much more of a compelling catalog than anyone else, their tech is not a differentiator anymore, I might like the stuff on there right now more than Disney+ but that might change later.

The fact that what's keeping anyone on Netflix is only a slightly bothersome switching cost is probably bad news for them long-term.