This makes sense to me as a strategy for most users.

I cancelled a year or two ago, but not for the price changes alone. I didn't like the new interface much, and I found myself endlessly scrolling through the same things looking for stuff to watch.

I'm not sure if Netflix vastly removed most of its content, or they just made discoverability a nightmare, but it felt often like I 'ran out of stuff to watch.'

It's hard to justify 20 something a month for what is essentially a few 6 episode shows that will last one season, and maybe 4 or 5 passable movies in a year. It seems rather silly to me to pay for that all year.