I already canceled last year. It's too bad, because there is a lot of Netflix content that I like. It just seems that it takes much more time clicking around to find it, and I don't have time for that. I used Netflix on Roku, and the UX is abysmal.

Question for anyone who works in this space: is the reason why most (all?) streaming services I see have the same exact UI problems because they are copying each other, or is it because of some constraint in the Roku API which doesn't allow them to fix them? For example, on Netflix, Amazon and Youtube, if I click down to a new row, (say, from Recommended for You to Action Movies), many of the icons shown will be for content that was already offered in the rows above. Like, I've already said no to this movie five times in the last minute, why do you keep asking? It's pure waste. I figure at least one of the streaming services would do things differently (and thus gain market share), but I haven't seen one. Is it due to platform limitations?