One popular desire is common, but not universal, in both groups: the freedom to lie, cheat, swindle those party to a transaction without consequence. It may help to consider that ‘the consequences of one’s actions’, such as lying or cheating in the above case, are viewed by many as a violation of their personal freedom from persecution (e.g. “it’s not my fault you didn’t stop me from conning you”); that extends to their participation in trade as well.

I assume that the pools of either corporate entities and/or their leadership cogs have a much higher percentage of adherence to said belief than the general pool of either buyers and/or sellers excluding such, as the corporate implementation of liability shielding exists specifically to sate this need.