People have been arguing this stuff since the dawn of (computer) time. I don't get it. I've been at it so long now, IDGAF what or how you name something. Short names in loops? Long? I don't care. I really don't. Just be consistent in what you decide and I can read it.

All this arguing... FFS, go DO something with your time!

EDIT: Oh, yeah, as for the article itself, it's a good article. But again, just be consistent in what you choose.