I wasn't surprised to learn that when Linus Tech Tips released those new usb-c cables, that they all sold out almost instantly. They put their entire reputation on the line to claim (and label) the exact capabilities of their usb cables. Isn't that all we really want?
They lost me at "our conductors are coax!". USB is designed around differential signaling, which is what twisted pair excels at.
The video: https://youtu.be/OT_iyvOy0Tk
Of course they are advertising their own new USB cable, but as someone who didn't know much about USB cables I find it quite interesting.