Awareness can ultimately change things.
Suffragettes were ridiculed for collecting petitions in support of women’s right to vote. Who cares about papers filled with women’s signatures? How could that change something as fundamental as who gets to vote in a democracy?
The power of Big Tech money in today’s Western democracies is a similar tenet that’s just taken for granted. How could it ever change? Until it does, and then it looks obvious it had to.