I think that also explains why a bunch of companies are now all racing to build the same thing - the everything-in-one-place universal context store with their own agents on top of it. Linear, Notion, Salesforce, etc. Because the alternative is a much worse business to be in.
I noticed that too, but I wonder if what they are offering is just a proprietary formatting for context store, or is there something more operationally complex than that.