I have been mulling starting a high end audio gear company. The rationale is, making something worthy of spending on, because it's something you love- is the authentic experience. If I can make something that will still be liquid at some reduced depreciation in 10-20 years, that's an honest product. I used to be a writer for luxury media as well, and there is an extremely rare ability in luxury to make it actually real as opposed to merely vulgar and expensive.

These articles are a bit like saying scientists find expensive watches do not tell time in any appreciably better way, yet even technical founders who should "know better," are still wearing them with a t-shirt and flip flops after their exit. The economics of high end audio make more sense as an analogy to jewelry or art.

After volatility, haircuts, cap gains and other risk, there are so few productive assets to invest relatively small amounts in, where a store of value that depreciates less than inflation and purchasing power is a desirable thing.

If you love music, it's a way to build a shrine to it. Arguably, the real problem is consumer gear that simulates the experience of something valuable that won't end up in a landfill, but its just crap you throw away when you move house.