These articles are no fun anymore, because it's almost impossible to find anybody to take the other end of the claim, that there's any perceptible difference in sound quality from high-end cables. Every audiophile forum I could find talking about this video all said the same thing: "no shit, of course, everyone knows this already".
It’s true, but somehow there still seems to be a market for those things to keep existing. Which to me is also interesting, that everyone knows there’s no point but people still buy them