Another thing the author makes a note of is the idea of the prompts getting logged. I can imagine with some clever statisticians, before you even formulate the idea yourself of some product or company, the model can construct this before you even do, just based on what you already prompted. Then it can evaluate market fit, estimate return, start its own version of that company and make money and beat you to market should it turn out to be a good idea.
Now before you say this is unrealistic or isn't done today, just know this is all perfectly possible with existing technology. In fact this is a lot how adtech works already, using metadata to predict products you might want to buy before you even realize you want to buy them.