I like the case of video editing. This is a situation where oftentimes zero percent of the source material is your own creation. Most would still consider this an artform. Shaping the overall meaning of a pile of raw assets is usually way more valuable than any one asset in isolation.

Successfully integrating many disparate parts has always been the big ticket item. Dealing with the rough edges and making different ideas play together nicely is where all the value lives in most businesses.