I don't believe other paths would yield better results.

It took Apple a looong time to adapt USB-C, which was already running circles around Lightning five years after the introduction of the latter. Ironically Apple participated in the development of the standard. They just couldn't be arsed to implement it.

Multinationals don't do anything unless they absolutely have to. Apple notably all but threatened to move out of the EU due to USB-C regulations. They were actively preventing their users from having a better standard because it hurt their bottom line in the field of accessories.