> It's a winner-takes-all market and everyone wants to be the next Google
absolutely isn't! if billed per token, there is no reason to be married to a single model family provider at all. the models have very different strengths and weaknesses, you should be taking advantage of this at all times.
people used to say this about search engines and web browsers, as well
regardless, eventually Google became the universal default for both. When it comes to software, the average person doesn't shop around for the technologically optimal choice, they just use what everyone else is using.