Used to have a dual atom box in NYC that had over 3000 days of uptime. The hard drive died and they messaged me saying I had the last atom box in their datacenter. They gave me a dual e5 with 64gb ram for the original price of my 2gb atom box. This is how you generate loyalty. I will never leave them.
In the late 90s, I leased Cobalt RAQ servers from RackSpace. During this time, RackSpace had exceptional customer service. I could call support and be connected with a skilled Unix SysAdmin within minutes. Even though I was responsible for the entire system, the would happily login to the system and advise me how how to deal with any issues.
After about 5 years, I called to shutdown my last Cobalt server. A week later, they called to ask if they could ship me server. No Cost
Turns out it was the last of the Colbalt RAQs and the oldest server in their fleet