This is corporate PR speak 101, external or internal doesn't matter. None of that sentence is true and everybody knows that.

Its just a theatre since other peers are dancing the same dance and they can't stick out as too rough or honest or whatever. Of course they realized this very well from the start, weighted risk of backfiring, reward for meeting some fucked up quarterly or yearly objective set by higher ups and decided to go ahead.

You can safely ignore the words, just make a mental mark that this is/are sociopathic assholes, move on with life and leave the mark there for next 4 decades and act according to that knowledge the next time you deal with them or their products, if you have to.