Ah, I found this particularly offensive when I heard about the naming of the parent company. Randomly nicking a famous person's name for your company is pretty rubbish behaviour IMO. The odiousness decreases as a function of time since a person's death.
It's very easy to upset a human. Is it learned behaviour? Would a kid ever take "offense" to something like this... probably not, we must have learnt this at some point
In fact, we need to provide more intellectual property rights for people over their names. Famous people's names should be blocked off in perpetuity for their families only, though resale may be permitted. It is time we formalized this universally held social behaviour.
Isaac Asimov has been dead for 34 years. How long should we wait to name something after someone? Not rhetorical, interested in more detail about when the odiousness crosses into being socially acceptable for you.