You have to be kind of careful with that too

In my experience there's a substantial number of women who are fans of something like overwatch, but not of actually playing Overwatch. They like the designs and the world, they make fanart and fics and such, but they don't actually play

Now, that might still be a real success for something that is billed as an esport, but if you're trying to move actual copies of your game you have to be aware that there may be a real big disconnect between your fans and actual paying customers

The usual disclaimers apply: I'm not trying to imply that no women play games or that women are "fake gamers" or whatever. This is just my personal observation