I think the big use case for Oracle products are for businesses that are not in the IT space. A lot of reasons for this, a big one is the breadth of Oracle's products is very solid and, similar to Microsoft, you can be sold on Oracle solving all your database needs across your business: HR, asset management, customer relationship stuff, your actual business, all with a single vendor. Non-IT management will be told that it all integrates seamlessly, you don't need to hire IT staff dealing with software from 10 different vendors, just the one.

For instance, I work in the utility industry. They offer specialized utility-specific software for managing data from our meters, our customer and billing system, asset management, HR, accounting, reporting from all these systems. Even more specialized stuff exists that we don'tbuy. No doubt if you had a different use case, Oracle would sell us on their ability to handle it. I think this is the model they follow. They are not trying to sell to startups, tech platforms, software companies, etc. They are trying to sell to your bank.