> (so it can't be dismissed as another match 3 clone)

As a "serious" gamer, dismissing (and other dismissable games like smartphone Monopoly) makes sense, but if the topic is "girl games", dismissing them is a mistake. I don't have official stats, but based on women around me, they're very popular, with several saying they're addicted to it/them. So what if they're not Baldurs Gate 3 or Stardew Valley. While we want a depth of discourse deeper than "make GTA6 but in pink" in order to actually appeal to women, leaving out a popular genre with women as Ann address of study because they're insufficient complex while trying to study that area seems shortsighted.