This is like when people decided that everyone was either "introvert" or "extrovert" and then everyone started making decisions about how to live their life based on this extremely reductive dichotomy.

There are products that are made better when the code itself is better. I would argue that the vast majority of products are expected to be reliable, so it would make sense that reliable code makes for better product. That's not being a code craftsman, it's being a good product designer and depending on your industry, sometimes even being a good businessman. Or, again, depending on your industry, not being callous about destroying people's lives in the various ways that bad code can.