I have a cousin who owns a business that decided to contract with Oracle, and as he described this my first thought was “why tf would you ever sign an agreement with Oracle, don’t you know about them?”

But as he described the whole dealings (for some SEO product, I’m not sure of the specifics) it became clear to me they bamboozled him, gave him a bait and switch, and left him on the hook for a huge bill he never thought he’d have to pay.

So to answer your question I don’t think there is a value prop, I think it’s actually a giant grift.