Who would voluntarily do business with a company that does this? Not me.
Eventually, when all of them do this (and they will be effectively forced to in order to remain competitive), then we will not have a choice.
Everyone who uses Uber is voluntarily doing business with a company that does this. When was the last time you took an Uber?
Eventually, when all of them do this (and they will be effectively forced to in order to remain competitive), then we will not have a choice.