I think the title is a reference to David Foster Wallace's awesome article, Consider the Lobster.
David Foster Wallace has always irritated me, in that I've greatly enjoyed all of his essays that I've read, including this one, but I bounced off the novel hard.
Which is homage to Consider the Oyster I believe.
So that is where Silicon Valley got the "Consider the X" running gag from.
Maybe "Consider the ant" from The Bible?
Which I only know about from the John Wyndham story[0]
[0] https://en.wikipedia.org/wiki/Consider_Her_Ways