Bubbles don't pop overnight. In the aftermath of any collapse, you can generally see a pretty clear pattern of red flags (and attempts to minimize them or cover them up). Some parties notice earlier than others, but the realization is generally a much more gradual process than the collapse.
Its obvious its coming soon simply because the mismatch between hype and expectations is far too large now. Hype is necessary to lure in investment but now its reached its peak imo.
The question is, is it a big bang or a slow release?