I disagree with the sentiment here. Anthropic is profiting off everything they do, subscriptions not so much, but they are definitely not losing money in a way most people claim they do. These subscriptions are not only advertisement, but also the reason why trying to load the claude user account on github errors out.

IMO, the goal here is clear: they want them to use their software, have people build an ecosystem around their software, they want to have visibility around their software.

It's never about capacity or usage, they just want to have the claude ecosystem, there is a reason why they don't support AGENTS.MD or other initiatives, they want everything to be theirs and theirs alone. You can argue that 'well fair', but to me this is clear abuse of their position in the market.