> Who is "we"? Definitely not Google or any other major tech company, they're all actively encouraging this.

Google has been fighting aggressively to replace its search results with snippets, now generated by LLMs, to avoid sending traffic to other websites. If they continue, they will basically lead Google Search to a tipping point where a good competitor can take this market by storm. Microsoft also believed Windows is indestructible and now they have a rude awakening.