Was copilot branding restricted only to their AI products?
If this isn’t an indictment of MS management (pun intended), I don’t know what is.
They should have called it Micro.
Reminds me of around 2002 when MS slapped “.Net” onto everything.
Yes.
Windows is the harness for Copilot
I get that it's annoying, but also don't know what else one would do? "FooPilot is our Office AI toolset, BarWonk is our code assist tool"? There are also a lot of Claudes and GPTs. Naming things is hard.
Before any of these Copilots, there was Project Aardvark. It was a summer project by Joel Spolsky's company Fog Creek Software in which they created a remote desktop product called Copilot. They made a documentary about it: https://youtu.be/YbrkZ07LKbk?si=LAYznsR6Zd1YdGkb
How many of those are used regularly by more than 0.1% users?
It’s terrible, because a lot of the thing named copilot are not very good, which poisons the brand.
The real question is how many products could AWS call the same thing
two extremes at play here. A single brand name masquarading as the same product, versus a hundred brand names that don’t tell you a thing about what the product is
Kind of why I’m fond of GCP now. Just name it what it is
I don't understand, usually Microsoft is so good at naming things!
Blame brain dead product managers who merely want to hoist their poor quality yearly performance review slop on something existing that carries SEO/SEM value.
Most of the time, these piggy backers only pull down the value of what they're riding on.
> A few weeks ago, I tried to explain to someone what Microsoft Copilot is. I couldn’t
It means Microsoft AI.
Hope that helps!
We just call it Cope. Azure Cope. GitHub Cope. SharePoint Cope. Etc.
This is what happens when you have some sort of top-down directive from the C-level people to put "AI" in everything, and dozens of department/project managers who all have their own fiefdoms
It's just one brand: Copilot
approximately the same number of products they have called "surface"
Slop-Pilot for Copilot.
One could argue that it is an oxymoron.
> .. the name ‘Copilot’ now refers to at least 75 different things. Apps, features, platforms, a keyboard key, an entire category of laptops - and a tool for building more Copilots. All named ‘Copilot’.
Right, so then it's not a "product", or even a range of "products".
It's a brand name and inherently pointless to map out. It doesn't even have to involve any "AI" to be given the branding. All that matters is it's a thing they have, new or old, that they'd like to push people towards.
"All your Copilot are belong to us"
Microslop trying really hard to shove copilot shite down our throats
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Okay. But how many products have Gemini or Claude in the name?
Ignoring the disaster that is their branding/naming.
Copilot is _amazing_. Everyone is hyping about Claude, but I'm way more productive with the copilot cli. The copilot cloud agent is great, and copilot code review is great (we also tried the new very expensive claude code review - it was slow and expensive).
Forget that it's Microsoft, forget that everything is Copilot and go and give it a shot.
I think they should start to think about having a pilot.