This is effectively happening, not in the way you frame it, but companies has effectively moved to rely solely on the rich:

> The top 10% of American households in terms of income earned are driving nearly half of all U.S. consumer spending.

https://www.wsj.com/economy/consumers/us-economy-strength-ri...

Edit: An NPR episode on the concerning trend, https://www.npr.org/2025/11/21/nx-s1-5616629/consumer-sentim...