There's a fair amount of nearby customers. There's decent connectivity via undersea cables to Europe, East Asia, and Africa. UAE, Bahrain, Qatar and Saudi Arabia are very encouraging of outside investments in their countries.
I did some work with hosts on GCP in the region and you get fun things like hosts in Israel has bad routes to customers in nearby countries and vice versa, though. I don't know if AWS has access to better routing. Definitely a case where physical distance doesn't really correspond with network distance.
To provide some practical examples, Dubai is it's own region in some online games like Valorant. It has relatively good connectivity to the region and there are enough customers there