Billions of USD in debt, a business model bleeding cash with no profit in perspective, high-competition environnement, a sub-par product, free-to-use offline models taking off, potential regulatory issues, some investor commitments pulling out... tricky.
But let's not cry for the founders, they managed to get away with tons of money. The problem is for the fools holding the bag.
How is it a subpar product? I've been very happy with GPT 5.4 and the Codex CLI tooling, as well as ChatGPT web. I'd say product is one of their strengths.
Unfortunately the fools holding the bag are going to be those who own index funds when these companies are inserted into them.