I'd say it might be due to external factors such as a bad working environment

Someone who originally has coding as their passion, for example, might eventually come to dislike it due to overwork. And in doing so they overcompensate by imagining that the total opposite of office work, e.g. farming, would be a better way of life, even though it may not necessarily be true

That said, I think something like a week long course of farming targeted towards white collar workers, with all of the "fun and refreshing" parts but only educational exposure to the painful parts would be a great business idea (or maybe something like that already exists somewhere)