To be fair, I use “ensure” myself, but it’s just one of several quirky elements of the New Yorker’s style, along with the diaeresis on repeated vowels with different sounds (like in reëmerge or coöperate), several uncommon spellings, and unusual conjoinings like “teen-ager” and “per cent.” It’s part of the charm, I suppose
To be fair, I use “ensure” myself, but it’s just one of several quirky elements of the New Yorker’s style, along with the diaeresis on repeated vowels with different sounds (like in reëmerge or coöperate), several uncommon spellings, and unusual conjoinings like “teen-ager” and “per cent.” It’s part of the charm, I suppose