The issue with marvel really is that it took another 20+ movies worth of unique ip or stories that could have been told out the window. Yeah, highest grossing of all time, but that has been marching up the whole time too, no? Especially selling to china now. Studios would have made the same money I’m guessing spread out over other IP.
> Studios would have made the same money I’m guessing spread out over other IP.
I'm not sure if I fully buy that, and these days, much of what comes out of Hollywood are remakes or adaptation no one wants. There's still some gems, but I find personally I'm not interested in a lot of what comes out these days.