Taste shows up in three places:

    What you notice

    What you reject

    How precisely you can explain what feels wrong

I think it's just as important, if not more, to be able to explain what is right and what you accept. Having a well defined acceptance criteria also fits into existing project management frameworks. These criteria are generally based on asking users. The article mentions, You do not get a spreadsheet that tells you which sentence will make a customer care, which feature is worth a month of engineering time, or which design crosses the line from polished to forgettable. And this is why you talk to your customers.