For a long time I couldn't decide if Git Butler was a real product or a very elaborate joke to get devs to type "but rub" into their terminal.

https://docs.gitbutler.com/cli-guides/cli-tutorial/rubbing

I like their vision, though, this is compelling to me:

> What if it was easier to for a team to work together than it is to work alone?

It generally _is_ easier to work alone with git. UI and DX experiments feel worthwhile. lazygit and Magit are both widely used and loved, for example, but largely focus on the single user experience.