I think to an extent Microsoft is the guilty party here. For may cracks Windows Defender will trip saying "Win32/Keygen" even if there's no actual malware

https://www.microsoft.com/en-us/wdsi/threats/malware-encyclo...

This trains people that do a lot of piracy to be used to turning off their antivirus to let something through, which is fine until it's not. It's like drugs, if we know a subset of the population will do them no matter what, we should make it safe for them to the extent we can. False positives, causing people to ignore actual positives, creates a market for these things.