I think a lot of Bay Area companies don’t come to their full potential because of their location. I think Apple does so well though that I couldn’t tell them to change anything,

They are singular in a lot of ways. I was working with a business development guy on something that could have been “like Palantir but 10x potential TAM” and we seemed to have a knack for getting people to tell us more than they should have. Like instead of breaking up we should have gone into industrial espionage but I’ve seen just enough of that world to know better.

We heard from all sorts of places where “people never talk” but never Apple.