It is genuinely hard to create anything in the music area now, even music itself. I grew up as a kid when music reached its peak and started declining - 1990s-2000s. Frankly, it i very sad because new generation is missing on something very big and good now. I listen to some new stuff and its literally created for robots, not humans. I call it zombie music because it is hard to recognize the difference between artist or band - they often us literally the same melody and phrases. I am not sure if tech industry can resolve this problem - the world is losing its music soul. Hence, that's why concerts are possible way to go - back to the ancient basics - personal performance wins - because you see actual perosn doing it and you either get very engage dor not.