At various previous companies I've worked at product managers, executives, and engineers love bandying about the idea of "building for nontechnical users" as a way to make their widgets more "friendly". But it's just another way to otherize and denigrate "those people" who are the out group. They might, through a metacognitive defect or simple sociopathy, actually believe they're "doing good" by considering the poor creature's plight and making compassionate decisions on their behalf. But it's all crap. All they're actually doing is confirming their biases. LLMs are the divine nectar to these people, an enshittification accelerant par excellence.