I'm a Font Awesome subscriber and yes, for the record, they spam me with annoying marketing and probably deserve their Gmail woes.
They also use that silly dark pattern where they alternate sending out marketing emails from {David,Harry,Sam,Janet,every other person at the company}@fontawesome.com.
Wouldn't be a fringe. I get most marketing emails with a name as if a person sent it.
Catchy subject seemingly target to me. Same for content.
But you are right, it's more likely enough users marked them as spam that Google algorithm decided the source is the spam.
Yeah I hate spam so much, hope everyone here reports them as spam to give them a lesson to not pretend to be the good guys when they are spammers.
Hey fontawesome and any other company that sends bullshit spam, nobody cares about whatever thing you want to spam, you're just poisoning the well for others.
Do they have an easy-to-unsubscribe link in the marketing spam (cannot include logging into the user's account)?
I have a generic name gmail account and people with my name frequently accidentally use my email address when signing up for stuff.
When I get unsolicited mail which doesn't include a simple unsubscribe link then I just report as spam instead.