> why would they?
Well, in this case, the alternative is all of Spain intermittently blocking lots of Cloudflare.
But if Cloudflare bows to Spain in this case, every jurisdiction will want to pile up lots of special case rules for Cloudflare to try and implement.
LaLiga isn't Cloudflare's customer. They have no relationship. So why would Cloudflare rework their infrastructure just to instrument rapid blocking at their own expense as a favor to LaLiga? And if they don't, ISPs just break the Internet for each soccer match? This is a kind of coercion that makes no sense. Cloudflare has no obligation like this to LaLiga (and neither would a Spanish domestic CDN!).