You mean 1.1.1.1. DNS? Or do they also serve a VPN through that IP?
It's probably just DNS (port 53). It's the way Europeans tend to implement their censorship, with the ISPs as executors. It's trivial to bypass, but most non-technical users don't know how, so it's good enough to comply.
They also have a wireguard VPN service called 1.1.1.1 (with WARP). My understanding is you basically VPN into a cloudflare datacenter so you don't have issues with cloudflare IPs being blocked