alt Hacker NewsWhen I see someone just throwing a lot of numbers and graphs at me, I see that there are in to win an argument, and not propose an idea.
Of late, I've come across a lot of ideas from Rory Sutherland and my conclusion from listening to his ideas is that there are some people, who're obsessed with numbers, because to them it's a way to find certainty and win arguments. He calls them "Finance People" (him being a Marketing one). Here's an example
"Finance people don’t really want to make the company money over time. They just thrive on certainty and predictability. They try to make the world resemble their fantasy of perfect certainty, perfect quantification, perfect measurement.
Here’s the problem. A cost is really quantifiable and really visible. And if you cut a cost, it delivers predictable gains almost instantaneously."
> Choosing to spend three weeks on a feature that serves 2% of users is a €60,000 decision.
I'd really want to hire the Oracle of a PM/ Analyst that can give me that 2% accurately even 75% of the time, and promise nothing non-linear can come from an exercise.
Replies
None of his math really checks out. Building a piece of software is or at least was orders of magnitudes more expensive than maintaining it. But how much money it can make is potentially unbounded (until it gets replaced).
So investing e.g. 10 million this year to build a product that produces maybe 2 million ARR will have armortized after 5 years if you can reduce engineering spend to zero. You can also use the same crew to build another product instead and repeat that process over and over again. That's why an engineering team is an asset.
It's also a gamble, if you invest 10 million this year and the product doesn't produce any revenue you lost the bet. You can decide to either bet again or lay everyone off.
It is incredibly hard or maybe even impossible to predict if a product or feature will be successful in driving revenue. So all his math is kinda pointless.
As with most things, isn't the truth somewhere in the middle? True cost/value is very hard to calculate, but we could all benefit by trying a bit harder to get closer to it.
It's all too common to frame the tension as binary: bean counters vs pampered artistes. I've seen it many times and it doesn't lead anywhere useful.
You’re illustrating one of the points of TFA - a team that is equipped with the right tools to measure feature usage (or reliably correlate it to overall userbase growth, or retention) and hold that against sane guardrail metrics (product and technical) is going to outperform the team that relies on a wizardly individual PM or analyst over the long term making promises over the wall to engineering.
But surely you have to have at least an hypothesis of how software features you develop will increase revenue or decrease costs if you want to have a sustainable company?
As with any attempt to become more precise (see software estimation, eg. Mythical Man Month), we've long argued that we are doing it for the side effects (like breaking problems down into smaller, incremental steps).
So when you know that you are spending €60k to directly benefit small number of your users, and understand that this potentially increases your maintenance burden with up to 10 customer issues a quarter requiring 1 bug fix a month, you will want to make sure you are extracting at least equal value in specified gains, and a lot more in unspecified gains (eg. the fact that this serves your 2% of customers might mean that you'll open up to a market where this was a critical need and suddenly you grow by 25% with 22% [27/125] of your users making use of it).
You can plan for some of this, but ultimately when measuring, a lot of it will be throwing things at the wall to see what sticks according to some half-defined version of "success".
But really you conquer a market by having a deep understanding of a particular problem space, a grand vision of how to solve it, and then actually executing on both. Usually, it needs to be a problem you feel yourself to address it best!