It kinda seems like the point of the article was to talk about different mathematical illustrations, not to determine if math was big or small. Even in the article, the conclusion is that it's both. I suspect the only reason for choosing the title is to grab attention (and it worked on me).

Of course, I am extra cynical as a number theorist who can't visualize most of my field. I wrote my doctorate on Siegel modular forms, and I can honestly say I have no way to visualize them any further than numbers on a page.